Mayfair to ship maternitywear chain Seraphine to London inventory marketplace

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The brand new proprietor of the maternitywear label Seraphine is drawing up plans to ship it to the London inventory marketplace lower than six months after taking keep an eye on of the trade.

Sky Information understands that Mayfair Fairness Companions, which purchased Seraphine in December, is just about appointing advisers to discover an preliminary public providing (IPO).

The method is at an excessively early level, however resources indicated that the emblem’s new proprietor believed a list could be a great way of serving to to spice up its profile and visibility.

At LDC, the non-public fairness company the place Mayfair’s founders prior to now labored, the staff answerable for the Seraphine funding noticed a surge within the valuation of Fevertree beverages after taking it public.

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Mayfair’s plans are at an early level

Insiders mentioned Seraphine used to be prone to be valued in an IPO considerably upper than the £50m value at which Mayfair bought the corporate from its founder, Cecile Reynaud, and Bridgepoint Enlargement.

Seraphine was a favorite of the Duchess of Cambridge all through her pregnancies, having been based by means of Ms Reinaud in 2002 after she designed a number of pieces for buddies who have been anticipating small children.

It has since grown into a big world trade, with on-line gross sales in additional than 120 international locations and retail outlets in towns together with London, New York and Paris.

In 2015, Ms Reinaud received The Queen’s Award for Endeavor.

In 2019, she stepped as much as transform the corporate’s president, turning in the executive government’s reins to David Williams, a former Asos government.

Mayfair, which has sponsored numerous different consumer-facing companies, together with Yo! Sushi and OVO Power, declined to remark.

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