ASOS might click on with on-line attractiveness platforms Cult and Feelunique


ASOS, the net model store, is exploring possible bids for 2 primary on-line attractiveness platforms because it continues to diversify its product vary past clothes.

Sky Information has learnt that ASOS is without doubt one of the conceivable suitors for Cult Attractiveness and Feelunique, either one of which were market it via their present homeowners.

Town resources mentioned {that a} formal bid from the London-listed staff for both industry remained an unsure prospect, and that it was once handiest anticipated to pursue one – if both – of the 2 goals.

Stock is being cleared by staff at the High Wycombe branches of Topman and Topshop
ASOS previous this 12 months purchased the Topshop and Topman manufacturers

If one did materialise, alternatively, it could underline ASOS’s pastime in increasing its presence within the attractiveness class after revealing in its half-year leads to April that face and frame gross sales had grown via a file 114%.

Each Cult Attractiveness and Feelunique are running with advisers on sale processes as they search to capitalise on rising call for from on-line consumers right through the coronavirus pandemic.

The 2 firms may just command valuations within the low masses of thousands and thousands of kilos, consistent with banking resources.

A takeover of both platform via ASOS would constitute any other essential acquisition from the corporate following its £330m acquire of the TopShop and TopMan manufacturers from the directors to Arcadia Crew previous this 12 months.

Trade insiders say that different strategic gamers within the on-line attractiveness sector, together with THG Holdings, mother or father of The Hut Crew, and German-based rival Zalando also are anticipated to guage gives for Cult Attractiveness and Feelunique.

Bids are understood to be due for each companies within the coming weeks.

An ASOS spokeswoman declined to remark.


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