Exponent has urge for food for £150m acquire of dessert-maker Gu Puds

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A former proprietor of the meat-free meals emblem Quorn is switching its urge for food to cakes with a £150m bid for Gu Puds, one of the crucial UK’s hottest pudding manufacturers.

Sky Information understands that Exponent Personal Fairness has entered unique talks to shop for Gu from Noble Meals, the egg-producer.

A handle Exponent isn’t sure, and insiders stated plenty of different industry and fiscal bidders remained eager about purchasing the logo.

Gu, which was once based by way of James Averdieck in 2003, has benefited from a surge in gross sales over the past 12 months as homebound shoppers comfort-ate their manner thru UK-wide lockdowns.

Many consumer-facing companies have taken good thing about a COVID earnings leap to hunt new traders or go with the flow on public fairness markets.

Noble remaining explored a sale of Gu simply over two years in the past, when Nestle was once a few of the potential suitors.

The Swiss-based user items large additionally tested a bid for Gu in 2009, with rival Mars additionally expressing an passion.

Noble prevailed in that public sale, alternatively, and has owned the trade for the decade.

Gu is Britain’s greatest top rate dessert-maker, with a 20% marketplace percentage in the United Kingdom, whilst it additionally has a robust presence in markets similar to France and Germany.

Noble marked the centenary of its advent remaining 12 months, having been based in 1920 when William Dean started amassing eggs from smallholders in Hertfordshire.

Spayne Lindsay, the company finance company, is dealing with the Gu sale.

Exponent declined to remark.

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