Pret a Manger is to trial opening retail outlets in Tesco supermarkets in a bid to succeed in extra shoppers as cafes proceed to really feel the results of extra other folks operating from domestic (WFH) because of the coronavirus disaster.
The espresso and sandwich chain plans to open 4 in-store stores – the primary in June at Tesco’s superstore within the Kensington space of London – as a part of the experiment.
It bureaucracy a part of a combat again plan for the chain, which minimize greater than 3,000 jobs final yr as COVID-19 hit call for at its the town and town centre places with gross sales sinking to a 10-year low.
The turnaround has already observed Pret promote its bake-at-home frozen croissants and granola in round 700 Tesco retail outlets whilst it has additionally introduced a espresso subscription provider and expanded deliveries.
It additionally plans to roll out extra retail outlets at Moto provider stations.
Leader government Pano Christou mentioned: “Remaining yr, we set ourselves the problem of bringing Pret to extra other folks.
“Since then, now we have introduced and grown our Pret-at-House vary, bringing the enjoyment of Pret to other folks’s properties around the nation.
“Now we are taking this additional and bringing the enjoy of Pret to choose Tesco retail outlets, making it even more uncomplicated for patrons to revel in our freshly made meals and natural espresso as a part of their common Tesco store.
“As the United Kingdom emerges from lockdown, this partnership with Tesco is a technique wherein we are remodeling our industry style to regulate to a brand new way of life and dealing.”