Nick Kamen, Levi’s launderette ad fashion and Madonna protege, dies at 59


British fashion and singer Nick Kamen, who gave the impression within the well-known 1980s Levi’s launderette ad and was once additionally regarded as a protege of Madonna, has died elderly 59.

A pal of the circle of relatives showed the inside track. It’s understood the famous person, who was once born in Essex, died on Tuesday night time after an extended sickness.

Pal Boy George led the tributes on social media, sharing a photograph of the pair in combination and pronouncing: “RIP to probably the most gorgeous and sweetest guy Nick Kamen!”

Kamen, whose actual identify was once Ivor Neville Kamen, was once easiest identified for his 1986 hit Each and every Time You Ruin My Center, which was once written by way of Madonna, and for I Promised Myself, in 1990 – in addition to for stripping all the way down to his boxers within the memorable 1985 Levi’s 501 business, soundtracked by way of Marvin Gaye’s Heard It Via The Grapevine.

He first got here to public consideration when he gave the impression at the entrance of The Face mag in 1984 dressed in a ski hat, lipstick and aviator sun shades.

Nevertheless it was once the ad the next yr that become a cultural phenomenon and made its famous person an international intercourse image. It additionally noticed gross sales of Levi’s rocket, “by way of a whopping 800%, in accordance to a couple estimates,” the Levi Strauss web site says in a put up concerning the well-known ad, printed simply closing yr.

Wearing a T-shirt and 501 denims, fashion Nick Kamen right away stuck the attention and passion of everybody staring at him onsite and onscreen,” the put up mentioned.

The plan was once for Nick to encourage wannabe enthusiasts to decorate the similar – “and it labored”.

Nick Kamen in 1986. Pic: AP
Kamen introduced a pop profession following the Levi’s ad. Percent: AP

One of the most many enthusiasts the ad earned him was once Madonna, who, in keeping with the BBC, instructed the broadcaster on the time that she have been taken by way of Kamen’s “air of secrecy”.

The Queen Of Pop were given in contact and introduced him Each and every Time You Ruin My Center, which was once initially set to characteristic on her 3rd album, True Blue, and in addition sang backing vocals. The track charted at quantity 5.

2d unmarried, Loving You Is Sweeter Than Ever, a canopy of the 4 Tops’ 1966 hit, was once much less a success however reached quantity 16.

Susie Cave, former fashion and muse to British designers Vivienne Westwood, Bella Freud and Philip Treacy, was once amongst the ones paying tribute on social media, sharing a photograph of her “candy good friend”.


Leave a Comment