Amazon eyes innovative era thru London hair salon release


Amazon is to department out into hair era during the opening of a UK salon.

Amazon Salon, which is to be positioned in London’s Spitalfields, is to supply conventional products and services together with fundamental lower and blow dries to each adults and youngsters when it opens to the general public “within the coming weeks”.

However the team – best possible identified for its large on-line supply operation and TV streaming products and services – stated it might even be at the leading edge of trials for the most recent trade tendencies from augmented fact (AR) hair consultations to point-and-learn era.

Normal hairdressing services are available at the salon, which is to champion products available via Amazon
Standard hairdressing products and services are to be had on the salon, which is to champion merchandise to be had by means of Amazon

There are not any plans to make bigger the operation and even open in a foreign country.

Styling and hair care products and services are to be supplied by means of the established London salon Neville Hair & Good looks – run by means of Elena Lavagni.

Amazon stated the purpose of the challenge was once to strengthen the pro attractiveness trade and innovation thru a brand new more or less buyer enjoy.

It integrated, the corporate stated, new point-and-learn era the place shoppers can level at a product they’re fascinated about on a show shelf with the related knowledge, together with emblem movies, showing on a visual display unit.

The salon offers 'point-and-learn technology' for products. Pic: Amazon
The salon provides ‘point-and-learn era’ for merchandise. Percent: Amazon

No main points on pricing for products and services was once launched.

John Boumphrey, Amazon’s UK supervisor, stated: “We’ve designed this salon for purchasers to come back and enjoy probably the most best possible era, hair care merchandise and stylists within the trade.

“We would like this distinctive venue to carry us one step nearer to shoppers, and it’ll be a spot the place we will collaborate with the trade and check new applied sciences.”


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